The Royal Parks

Brand collaterals

Brand collaterals for The Royal Parks’ various catering outlets in Hyde Park, Regent’s Park, St James’s Park and Greenwich Park in London.

In 2022 The Royal Parks started to roll out their new brand identity.

I was tasked with implementing their catering-specific visual identity guidelines and creating various marketing assets for the parks’ catering outlets operated by Benugo.

During the project I worked closely with photographers Elle Pickering and Dan Burns to ensure The Royal Parks’ catering photography guidelines were followed.

Graphic design

Daniel Grimm
© Benugo Ltd

Date

2023, 2024

Company

Benugo

Brand identity

© Rose

© Baxter & Bailey

Photography

© Elle Captures

© Natural Selection

Typeface

TT Norms