The Royal Parks

Brand collaterals

Brand collaterals for The Royal Parks’ various catering outlets in Hyde Park, Regent’s Park, St James’s Park and Greenwich Park in London.

In 2021 The Royal Parks started to roll out their new brand identity.

I was tasked with implementing their catering-specific visual identity guidelines and creating various marketing assets for the parks’ catering outlets operated by Benugo.

During the project I worked closely with photographer Elle Pickering, and art directed the photo shoots to ensure The Royal Parks’ catering photography guidelines were followed.

Graphic design

Daniel Grimm
© Benugo Ltd

Date

2023

Company

Benugo

Brand identity

Rose

Photography

Elle Captures
© Elle Pickering

Typeface

TT Norms Medium